Companies shift budgets to tech advancements and alter marketing plans to compete
By: David Rauf
“I think we can turn this into a positive thing. There’s no real replacement for that in-person connection, but you can get pretty close with a series of video meetings.”
—McKinley Oswald, President Global Sales, Verb
Early this year, VeloVita was a yet-to-launch direct selling firm still developing what would become the company’s flagship product, a nootropic supplement designed to improve mental performance.
By the time the company’s first product orders were placed a couple of months later, COVID-19 started sweeping across the country, upending the traditional landscape of in-person relationship-building—not to mention face-to-face recruiting and training that underlie multi-level marketing.
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