DSA Survey highlights direct sellers’ resilience during pandemic year
The results are clear—a record-breaking year and an unequivocal demonstration that direct selling is dedicated to serving America.
—Joseph N. Mariano, President, DSA
Direct selling companies invested significant resources to transform their companies virtually.
—Ben Gamse, Director of Industry Insights, DSA
The Direct Selling Association (DSA) released its Growth and Outlook Survey results for 2020 showing a record level of growth for the channel in one of the most economically challenging years in U.S. history.
Despite the onset of the COVID-19 pandemic in March 2020 and the subsequent shutdowns that ended the longest period of U.S. economic expansion on record, the DSA reported channel growth of 13.9 percent over the previous year, reaching a record $40.1 billion in 2020 retail sales. This is quadruple the growth of U.S. retail sales overall, which the U.S. Department of Commerce reported was 3.4 percent for 2020.
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