By David Rauf
The multi-pronged strategy touches all levels of the company.
The strategy includes sharpening the product portfolio, selling unused assets, and shedding global workforce as well as hiring new global executives and renewing the company’s focus on its biggest and best-selling brands.
“There is still much work to be done to fully reboot and implement our strategy. We are committed to getting it right.”
—Jan Zijderveld, CEO, Avon Products Inc.
Avon Products CEO Jan Zijderveld recently wrapped up one year on the job as the man charged with turning around one of the oldest names in direct selling.
Zijderveld, a 30-year Unilever veteran tapped in February 2018 to resurrect the struggling cosmetics maker after years of financial turmoil, has made this much clearer in his time as the top boss: Rebooting the company is still a work in progress—and and there’s plenty of work to be done.
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