A Pandemic-Era Shift Away from Brick and Mortar Powers Direct Sales E-Commerce Boom

Direct sellers rewarded with growth as they quickly adapt to the times

By:  Dave Rauf

“The coronavirus has changed the industry, and those are changes we are going to see stick around even after the vaccine. Companies that have embraced these digital solutions will be better off for it.”

—McKinley Oswald, president of global sales, Verb Technologies

If you had asked direct selling consultant Andi Sherwood last spring whether direct sellers would truly flourish in a pandemic-induced, pure e-commerce environment, she would have had some doubts. This assumption proved to be a common one among execs in the channel, especially as COVID-19 spread across the globe and lockdowns forced people to shop online in record numbers.