SSN Admin
It all starts with our executive team focusing on transparency and engaging with the broader leadership group to provide all employees a greater understanding of the big picture. In fact, we have dedicated team members whose responsibility it is to bridge the gap between the executive level and the broader business. We also focus on cross-department collaboration. Our leaders are held accountable to create partnerships fostering trust where people are encouraged to speak up, ask questions, and provide solutions. All of these things combined have opened the lines of communication so everyone can move in the same direction.
— Sharron Walsh, CEO, Isagenix International
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PEOPLE ON THE MOVE – March
Ryan Napierski, Nu Skin
Nu Skin Enterprises has named Ryan Napierski as president and CEO. Napierski, who currently serves as the company’s president, will succeed Ritch Wood upon his retirement Sept. 1. Napierski also will presumably replace Wood on the board of directors later this year. Napierski has spent his 25-year career with Nu Skin.
Communication is key to discovering and bringing you the news
Hello direct selling community! I am thrilled to introduce myself as the new Publisher for Social Selling News and am even more excited about the opportunity this will provide me to work with, speak with, and, hopefully soon, meet with you—the driving force behind this exciting and dynamic business channel.
Digital fitness and nutrition direct seller The Beachbody Co. Group plans to merge with special purpose acquisition company (SPAC) Forest Road Acquisition Corp. Completing the three-way deal, Beachbody will pick up Myx Fitness, a connected-cycling provider, after Myx merges with Forest Road. Founded in 2016, Myx is a competitor of Peloton and sells its bikes for $1,499 per unit, marketing “science-driven, highly personalized heart rate-based training.” Beachbody will be the parent company and will go public under the NYSE symbol “BODY.” Carl Daikeler, Beachbody’s co-founder and CEO, will lead the new venture with co-founder Jon Congdon. Forest Road’s strategic advisor and former TikTok CEO Kevin Mayer will join the board. The combined companies will have a value of $2.9 billion.
Direct sellers rewarded with growth as they quickly adapt to the times
By: Dave Rauf
“The coronavirus has changed the industry, and those are changes we are going to see stick around even after the vaccine. Companies that have embraced these digital solutions will be better off for it.”
—McKinley Oswald, president of global sales, Verb Technologies
If you had asked direct selling consultant Andi Sherwood last spring whether direct sellers would truly flourish in a pandemic-induced, pure e-commerce environment, she would have had some doubts. This assumption proved to be a common one among execs in the channel, especially as COVID-19 spread across the globe and lockdowns forced people to shop online in record numbers.
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USANA Health Sciences Inc. Board of Directors has formed a Sustainability Committee that will oversee all actions related to corporate sustainability, including environmental, social, and governance (ESG). The committee will also advise on corporate social responsibility matters (CSR). Peggie Pelosi, chair of the new committee, said in a press release, “Guided by our vision, purpose and values, we recognize the responsibility we have to all of our stakeholders, and the opportunity we have to be part of the global sustainability solution.” The Salt Lake City-based company manufactures and markets nutritional supplements and skincare products.
Health and wellness direct selling company Elevacity is rebranding to The Happy Co., CEO Bo Short announced. As a part of its global expansion, the company is adopting a new logo and will redesign its online platforms along with its business and consumer websites. Elevacity was founded in 2017 by Robert Oblon.
Women’s clothing company will pay $4.75 million to resolve pyramid suit
By: SSN Staff
Every Washington retailer who lost money under LuLaRoe’s pyramid structure will receive restitution.
—Bob Ferguson, Attorney General, Washington State
California-based direct seller LuLaRoe has settled with Washington State Attorney General Bob Ferguson to end a consumer protection lawsuit filed by the AG in January 2019. Ferguson accused LuLaRoe of violating the Washington Antipyramid Promotional Scheme Act and the Consumer Protection Act.
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