Meeting the challenges of 2022 by strategizing and innovating together
Happy New Year everyone! I hope that each of you had a safe and wonderful holiday and were able to relax, reflect, and recharge after wrapping up a year of ups and downs that kept everyone on their toes.
As we look ahead to 2022, what excites me the most about the state of direct selling is the energy and enthusiasm that exists at all levels of this business channel. I am not referring to a blindly optimistic outlook, but rather an eagerness to confront the challenges ahead in a deliberate and constructive manner. It is an attitude of running to meet a problem head-on rather than waiting for it to arrive at your doorstep.
Best practices for utilizing new app technology to capture a modernized market
By: Jena Lang Warford
You can try to get around having a good app by having a mobile responsive website, but it just comes down to the fact that while not all new technology is good, all good technology isn’t old.
—Damian Mobley, Executive Director of Technology, MONAT
Apps can now support this livestream shopping for customers, with individualized links for each Distributor to be credited for purchases.
—McKinley Oswald, President of Global Sales, Verb Technology
In a relationship business, is it really necessary to have an app—is that what distributors expect?
According to a Mary Meeker report, Americans are spending 5.6 hours a day on the internet, and 3.6 hours of that is on their mobile devices. With eMarketer asserting that 88 percent of mobile device time is spent within apps rather than within a browser, it makes sense for direct sales companies to invest in app technology.
To develop a successful app, executives need to ask themselves three questions, according to Damian Mobley, MONAT’s executive director of technology. “First, will the app serve a purpose that isn’t already being satisfactorily met; that is, are you replacing something inferior? Next, do the people want the functions you’re planning to offer? And finally, can you roll it out effectively?”